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Showing posts from April, 2018

The Humor Appeal and Advertisements

How Can Humor be Used to Sell a Product? There are several ways humor is used in our daily lives - one of them though, is using humor to sell a product. One of the advertising strategies that companies use, is by incorporating humor into their advertisements. Which thus encourages consumers to purchase or buy the product (or idea) that the company is trying to advertise, by making them laugh. Which also leads to people remembering the product more.  When Should Humor be Used to Sell a Product? Companies should use humor to sell a product when the product itself, isn't controversial or problematic. It's also a good idea to use humor when attempting to sell a product, when you are trying to construct a friendly company. But c ompanies should be very careful when they're using humor to promote a product, because you don't want to exclude the people you are trying to promote the product to. It is also important to include the fact that different types of people have dif