The Humor Appeal and Advertisements

How Can Humor be Used to Sell a Product?
There are several ways humor is used in our daily lives - one of them though, is using humor to sell a product. One of the advertising strategies that companies use, is by incorporating humor into their advertisements. Which thus encourages consumers to purchase or buy the product (or idea) that the company is trying to advertise, by making them laugh. Which also leads to people remembering the product more. 

 When Should Humor be Used to Sell a Product?
Companies should use humor to sell a product when the product itself, isn't controversial or problematic. It's also a good idea to use humor when attempting to sell a product, when you are trying to construct a friendly company. But companies should be very careful when they're using humor to promote a product, because you don't want to exclude the people you are trying to promote the product to. It is also important to include the fact that different types of people have different types of humor and companies should recognize what will actually be funny to their targeted audience, and factor in what their targeted audience might find offensive. 

 What is so Important About Target Audiences?
When companies are trying to promote a product by using humor in their advertisements, their target audience is a very big factor they should include. The reason why, is because different people find different things funny, so companies should be careful of using humor in advertisements as certain jokes, puns, etc. can offend specific groups of people. 

Comments

  1. UnknownApril 12, 2018 at 8:49 PM

    I agree with your ideas. I like how you included how many people have different types of humor as this is extremely important in making an audience laugh. I also like how you talked about "Humor Appeal" which explains how advertising companies get us hooked to a product.

    ReplyDelete
  2. TiaraApril 12, 2018 at 8:56 PM

    I agree with your ideas! I liked how you were very thorough in talking about the perspectives of the company and what they do to attract and appeal more customers with humorous advertisement. Though, I think you should add in more of the customer's perspective in viewing product advertisements. Great post, though!

    ReplyDelete
  3. UnknownApril 12, 2018 at 8:57 PM

    I agree with how you responded to the question by using the information that you obtained from the third article. You correctly used what the third article is addressing to answer the questions.

    ReplyDelete

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